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A digital overhaul for a boutique fitness studio.

Project Info

Services

  • Strategy
  • Creative
  • Paid Media
  • Web Development

Completion Date

July 2019

Raising the Barre.

The fitness industry is highly competitive and with larger brands coming into local markets, our client enlisted us to take their digital presence, products, and processes to the next level.

Goals for the Project

  1. Reduce the amount of operational overhead within e-commerce
  2. Improve the (online) streaming user experience
  3. Drive more users to the improved streaming experience

We removed any manual processes regarding inventory syncing and management between their brick and mortar & online stores by integrating a more robust POS system to save time & produce accurate sales data.

Streaming was a bigger task; their old platform had limited capability and offered a less than optimal user experience. After evaluating many tools, we chose a newer platform that is disrupting the OTT market. After styling the web platform to match our clients new brand direction, we rolled out native mobile streaming applications to iOS, Apple TV, Android, Roku, & Amazon FireTV.

With a new platform, we set our sights on goal 3: more users. After deploying conversion focused landing pages we started running efficient media campaigns and…

The results are in.

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